The best leadership strategy ever: Care. I recently came across this post from Gary Vaynerchuk about ‘care’ as the best marketing strategy ever.

Much has been written about customer experience, and marketing teams have been developing customer personas, mapping the buying journey, and eliminating pain points for years.

We’ve spent less time mapping the employee experience, but that’s beginning to change.

The result has been an emerging focus on the ‘’ which is about caring for employees as much as we care about customers.

--

--

--

I help startups and small businesses attract, engage, and retain the best talent at AdjunctLeadership.com → Join my mini leadership course: bit.ly/307AheB

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Bring back the great maga king 2024 shirt — T-shirt Sky

SpongeBob SquarePants’ Creative Formula to Crack a Brief

Pestle Analysis: The One Strategy You Need To Implement In Your Business Plan For Optimum Growth

How Important is Google My Business Reviews

InnovaBuzz Newsletter 24 July 2019

Is CPQ for D365 Sales “Bells & Whistles” or “Nuts & Bolts?”

How do I sell backlinks to the SEO industry?

Influencer Marketing: The DO’s and DON’Ts

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jessica Donahue, PHR

Jessica Donahue, PHR

I help startups and small businesses attract, engage, and retain the best talent at → Join my mini leadership course:

More from Medium

Your Company is Not Your Family

How To Survive Management

The case for making ‘art’ a part of your team’s WFH hygiene

How the Lack of Job Security Destroys Psychological Safety